DQS Sustainable Printing and Packaging Services (SPP) Sustainability is a global and essentially economic concern, requiring enormous resources to solve. Rising environmental awareness is encouraging environmentally smart brand owners to refocus on print. Also due to increased government regulation, public pressure and a desire to make production practices more efficient, the print & packaging community […]
I recently come across this concept of Spot matching system (SMS) which I believe is right answer for reproducing brand colors rightly across omni-channels which includes print across various mediums. Mr. Ingi Karlsson has written detailed description of the advantage of SMS system for our better understanding. Spot Matching System How, why and when is […]
In today’s packaging market, brand identity is crucial. Color plays a vital part in brand identity and customers are requiring more accurate color reproduction every day. Lab* color space plays an essential role in the entire color process from color managing files to reading Delta E’s. A basic knowledge of the Lab* color space is […]
Now more than ever, customers require accurate color in print. After all, a brand’s color is an extremely important factor in its product’s identification. For example, some brands and colors, such as Coca-Cola and red, are so closely associated that if the brand name is said out loud, most people can quickly envision the brand […]
Color management is about having a target, a process and a way to verify you have hit your target, and the spectrophotometer plays a vital role both in the process and the verification stages. If you are serious about color, then you need to be serious about your color measurement device. You need to know […]
Why Extended Gamut? By incorporating Orange, Green and Violet PANTONE XG Base Inks with the traditional Cyan, Magenta, Yellow, and Black (CMYK) process colors in a 7-color printing process, you can achieve a much broader range of vibrant colors than traditional four-color process without the need to mix custom inks or wash up between press […]
There are many things that affect our ability to see color. In some cases, it doesn’t matter if the red you see is the same shade I see. A barn is a barn, right? But for those who work in an industry where color evaluation is part of the job, it IS important… VERY important. […]
Ever left the house and immediately regretted your choice of pastel shirt? Well, a new colour-changing thread developed by researchers in the US could soon make that feeling a thing of the past – and could also open up the possibility of using our garments as tactile displays we wear on our bodies. Not only […]
When it comes to identifying your brand, your logo is probably the first thing your customers will think of. While honing the narrative and message behind your logo should of course be your primary concern, research suggests that your logo’s design–and specifically its colors–have more bearing on your customers’ opinions than you might think. Neuroscientist […]
Thanks to the Internet, there’s a new worldview, and it is revolutionizing the way we build organizations. According to Frederic Laloux, the author of Reinventing Organizations: A Guide for Creating Organizations Inspired by the Next Stage of Human Consciousness, the days of the top-down hierarchy as the dominant organizational framework are numbered. Despite its continued […]
Color Sherlock's Journal 