Posts Tagged ‘innovation’

Prelude:

Out of 2, 50,000 printing presses in India, more than three-quarter of them are small-sized printers (SSP) venturing in low value commercial printing segment. These printers are in mystic enterprise world, in which value of their each useful resource is growing, but margins are dwindling thanks to price war in addition to challenges of new technologies and digital economy. It is not a feature Indian print market alone, similar trend is observed globally.

An inclusive and frugal innovation is required to address this complex trivia. It is not about the next big thing, but about making the most of the last big thing. Gandhian Engineering & Indovation will be the key to survival in this complex market.

What is Gandhian Engineering (GE)?

Embracing Mahatma Gandhi’s ideal of “doing More, for Less, for More, (MLM)”, it aims to democratize technology with Affordable Excellence – Giving high quality at affordable prices! It breeds a new kind of innovation coined as Indovation: “Spend less and innovate.”

Optimal utilization of resources & raw materials are key areas to focus in Indovation.

Indovations for small printers segment:

1. 29” Press or 26” Press? Best of both?

Most of Indian/Asian jobs are printed in demy size (19 x 26 inches) or double demy (25 x 36 inches). But for ganging jobs like visiting cards & invitation etc., a 29” press is required. Even though we can a print a 26” (inch) job on a 29” (inch) press, difference in plate size increases cost by more than 5%.

Indovation is to “Change the ink & water forme rollers of the press to 26”(inch) size to use 26”(inch) plate itself thus reducing overall print cost by 3%. When printer requires bigger size (29” inch) to be printed, replacing ink & water forme rollers will suffix. On an average, this increases printer margins by 10% with increased job capability.

Figure 1: By changing roller 12 & 6 to 26", printer can save plate cost

2. Printing trim waste paper with double gripper jobs:

Most B3 presses can run a minimum paper size of 4” (inches) x 6” (inches). When trimming papers for Demy (19 x 26” inches) from 30 x40”inches paper, there will be wastage of 4 x 20”inch. These wastage papers are sold in 30% of paper cost in kilos

By imaging a printing plate with two different jobs like below, in a B3 size press, the customer can print first job in 4×20” for a typical visiting card, invitations imposed for this paper size.

After completing first job, same plate is dismounted and fitted for the second job (gripper edge interchanged). Thus it reduces cost of printing plate for one job and also reduces paper cost by 70%. It is known as “Cutting bits to Commercial Prints”. It increases profitability by 33% in average.

3. Printing in 3 Colors

For a typical commercial printer with a 4 color press, printing 5 color job needs two print passes and hence reduces his competitiveness against printers with 5, 6 color presses. So utilizing the ancient printing technique of converting a CMYK job – CMY using designing software like corel draw will help printer complete the job in one pass. Printing in 3 color means doesn’t compromise the print quality. A very close simulation and quality towards 4 colors can be achieved by proper color management techniques.

This method has been tested and successful in entry level packaging jobs like fireworks boxes and garment jobs. It increases profitability by 16% in average.

Figure 3: A typical garment job, where a 4 color CMYK image will be printed in 3 color CMY combination without compromising print quality

Conclusion:

Indovation in commercial print is a true win-win combination of ‘excellence’ and ‘application’ together. It gives printers ‘affordable excellence to thrive on the powerful combination of scarcity and aspiration. Most of the described Indovations has been tested in real market conditions and getting successfully utilized by the printers.

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The news bottle – inspiring way to promote print.

Print

Experts claiming that print is dead.  But the world of print following newtons law of energy.  Rebounding and recreating itself into new avatars.  Below is one interesting creativity from Japan.  Print 2.0 just begins.

How do you get young people to rediscover the value of newspapers? A Japanese newspaper found a solution: By simply putting it on a product they buy anyway. To achieve this, Mainichi combined print and packaging to create a completely new medium: The news bottle.

Each year, fewer young people read printed newspapers. At the same time, mineral water is the best selling product in Japanese convenient stores. Mainichi used the popularity of this product and decided to print news on the packaging.

News bottle2

The challenge of this was to make consumers able to read a different article every day. This meant that 31 different products had to be created for each month. But the campaign had another benefit: Through AR technology the digital natives could access latest news online, which also created buzz for the online articles.

And the idea showed success: 3.000 news bottles a month per store were sold. Various media reported about the campaign as news and promoting at sport events made the newspaper popular.

Bottle design by Yoshikana Ono.

Source: http://blog.drupa.com/the-news-bottle/


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