Ford interactive newspaper advert

Posted: February 1, 2017 in Color

Ford partnered with Israeli agency BBR Saatchi & Saatchi to create a 3-page newspaper advert. Each advert demonstrated different qualities of the features found in the new Ford Explorer SUV. Using a QR code, viewers could scan and place their phones on the highlighted area on the page. A virtual explorer SUV would appear on the reader’s mobile screen, demonstrating Park Assist, Adaptive cruise control, and power fold features.

Source: Ford interactive newspaper advert

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s